DarbyDiamonds is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.
This policy is designed with an aim to inform you about the information that DarbyDiamonds collects, the reasons why such data is collected and how this data is used to safeguard your rights.
Note: In the entire policy, "We, Us, Our" refers to "DarbyDiamonds" wherein "You, Yours” refers to Customers and Readers.
What We Collect:
Personal information is required only at the point of purchasing an item or when ordering free home trial. Personal Information includes, but is not limited to: First Name, Last Name, Home, Billing or Physical address; E-mail Address; Phone Number; other Contact Information; Credit Card Number, Expiration Date.
We may also collect the following information:
- Demographic information such as postcode, preferences and interests
- IP Addresses
- Other information relevant to customer surveys and/or offers
What we do with the information we gather:
We require this information to understand your needs and provide you with a better service, and for the following reasons:
- Internal record keeping.
- We may use the information to improve our products and services.
- We may periodically send promotional emails about new products, special offers or other information, which we think you may find interesting using the email address, which you have provided.
Note: At any point in time, if you do not wish to receive further communications from Us, you may select to opt-out of receiving such information or email us on support@DarbyDiamonds.com
When you visit our Website, DarbyDiamonds collects your IP address to, among other things, help diagnose problems with its server, administer and tune the operation of its Website, analyse trends, track traffic patterns, gather demographic information for aggregate use, and track the date and duration of each session within our Website. Your IP address may also be used in combination with your personal information for credit fraud protection and risk reduction.
The gathered data may also be used for omission of errors and accuracy and relevancy. In addition, the data could be used internally for research on user's demographics, preferences, behaviour and to improve the website and your experience.
Compliance With Law And Fraud Protection:
We may collect and disclose any information, including personal information, we deem necessary, in our sole discretion, to comply with any applicable law, regulation, legal process or governmental request. We may collect and possibly share personally identifiable information and any other information available to us in order to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any personal or as otherwise required by law. We may also exchange information, including personally identifiable information, with other companies and organizations for credit fraud protection and risk reduction.
Information Shared With Third Parties:
Third parties may use your personal information. For instance, when we ship the product out to you, we need to share your Full Name, Shipping Address with our delivery agent. Examples of other third parties that we may share your personal information will include: web hosting companies, fulfillment companies (e.g., companies that fulfill product orders), jewelers, assemblers, data analysis firms, affiliates, third party consulting or marketing firms and e-mail service providers. Additionally, if you use a credit card or other financing alternative to place an order with DarbyDiamonds, to confirm and process your order, we will share your personal information with such financing company. These third parties only receive personal information if such information is needed to perform their function(s), and they are not authorized to use any personal information for any other purpose(s) other than the purpose(s) set forth by DarbyDiamonds. We only provide third parties with the minimum amount of personal information necessary to complete the requested service, product and or transactions.
Your personally identifiable information may be disclosed as part of any merger, sale of company assets or acquisition, as well as in the event of an insolvency, bankruptcy or receivership, in which personally identifiable information would be transferred as one of the business assets of the Company.
Information collected on this Web Site may be stored and processed in the United Kingdom or any other country in which DarbyDiamonds or its affiliates, subsidiaries or agents maintain facilities and by using this Web Site, you consent to any such transfer of information outside of your country.
A cookie is a small file, which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
Additionally, DarbyDiamonds may use third-party advertising or content delivery companies to serve ads or images on our Web Site or on other web sites on the World Wide Web. These companies may use web beacons to place a persistent cookie on your computer. Doing this allows the third party to recognize your computer each time you visit certain pages or emails and compiles anonymous information. Information collected through these third-party advertising companies is anonymous.
DarbyDiamonds is committed to the protection of the personal information that you share with us. We utilize a combination of security technologies, procedures and organizational measures to help protect your personally identifiable information from unauthorized access, use or disclosure. For example, we store the personal information you provide on computer servers with limited access. Additionally, when we transfer sensitive personal information (for example, credit card information) over the Internet, we protect it using Secure Sockets Layer (SSL) encryption technology.
Controlling your personal information:
You may choose to restrict the collection or use of your personal information in the following ways:
- Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes.
- If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at support@DarbyDiamonds.com
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties, which we think you may find interesting if you tell us that you wish this to happen.